GameSquare, the moms and dad business of UK-based esports company Code Red Esports, has actually brought skateboarding legend Tony Hawk on board as a tactical consultant.
Tony Hawk (visualized left) will serve as an unique consultant to GameSquare CEO Justin Kenna (right), along with the GameSquare group of business – consisting of Code Red.
In a news release, GameSquare stated Tony Hawk signs up with as the business pursues its objective of ‘bridging the gap between global brands and the large and growing gaming and esports communities’.
Tony Hawk is obviously popular for his Tony Hawk’s Pro Skater computer game franchise, and his charitable structure, The Skateboard Project, has actually granted more than $10m for the building and construction of more than 600 public skatepark tasks in all 50 US states.
“GameSquare is an innovator in esports, and I’m already impressed with what Justin and his team are building,” stated Tony Hawk. “Esports and computer game are larger than ever, so it’s critical for business to authentically link excellent brand names with hardcore fans.
“I believe that Justin is building something special; his vision for GameSquare is inspiring. I look forward to sharing my own experience and my approach to success with the GameSquare team.”
Justin Kenna included: “Tony is an amazing person that is an iconic brand in his own right. We are humbled that Tony is willing to share his experiences in business, entertainment, sports, video games, and digital media with our leadership team as we grow GameSquare into a leading esports company.”
GameSquare is based in Toronto, Canada, and states it’s wanting to get more properties and entities serving the esports market and in sports and home entertainment.
Gamesquare got all shares in Code Red Esports in 2015. The London-based esports company and consultancy consists of COO Luke Cotton, director of skill Ben Woodward and project supervisor Mitsouko Anderson.
Dom is an acclaimed author who finished from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
An eager League of Legends and World of Warcraft gamer, he has actually composed for a series of publications consisting of GamesTM, Nintendo Official Magazine, market publication MCV along with Riot Games and others. He worked as head of material for the British Esports Association up till February 2021, when he went back to work full-time on Esports News UK and as an esports specialist assisting brand names and companies much better comprehend the market.